Natural language

Supercharge processes with classification, entity extraction, summaries, sentiment and translation on Azure AI.

AI for Business Cluster · Back to pillar · Language · Azure ML

Key use cases

Ticket & email classification

Automatic routing, prioritization and SLAs based on content and intents.

Entity extraction (NER)

Extract customer IDs, products, amounts, dates and PII with rules + models.

Summaries & generation

Conversation summaries, meeting minutes, email templates and reports.

Sentiment & topics

Reputation analysis, churn signals and prioritization across digital channels.

Translation & multilingual

Automatic content and real‑time conversation translation.

Reference architecture

Components

  • Ingest from channels (email, chat, systems)
  • Text normalization & language detection
  • NLP pipeline (rules + models/LLMs)
  • Actions (routing, extractions, generation)
  • Quality & cost monitoring

Flow

Input → Clean/Detect language → (Rules/Model/RAG) → Action → Feedback → Retraining

Use RAG for broad, up‑to‑date knowledge with citations.

Rules vs classic ML vs LLMs

ApproachProsConsWhen to use
RulesSimple, explainableLimited scalabilityFixed patterns
Classic MLGood accuracy/cost trade‑offFeature engineeringKnown classifications
LLMsLanguage flexibilityCost/latency, hallucinationsVaried text, generation

Best practices

Data

Balance classes, handle imbalance and keep borderline examples.

Quality

Per‑class metrics, human evaluation rubrics and feedback loops.

Governance

PII redaction, audits, explainability and per‑call cost controls.

FAQ

How to handle multilingual?

Detect language → normalize → translate if needed → apply unified pipeline; use native models for main languages when possible.

Which KPIs to track?

Accuracy/F1 per class, latency P95, confidence score, intent coverage, cost per item.

Do we need a data lake?

Recommended to store text history, version training sets and support audits/compliance.