MB-260T00: Microsoft Customer Insights - Data Specialty

The MB-260T00: Microsoft Customer Insights - Data Specialty course trains data professionals to implement Dynamics 365 Customer Insights - Data for creating unified customer profiles. This 32-hour course covers data unification, enrichment, segments, measures, predictions, and integrations with other Dynamics 365 applications. Esamatic srl, a Microsoft Learning Partner in Milan, delivers this course with Microsoft Certified Trainers.

• MB-260 Certification: preparation for the Customer Insights - Data Specialty exam
• Data Unification: map, match, and merge customer data from multiple sources
• Enrichment: enrich profiles with Microsoft and third-party data
• Segments and Measures: create customer segments and business measures
• Predictions: churn prediction, CLV, product recommendations with AI

Course Overview: MB-260T00

Customer Insights - Data is Microsoft's customer data platform (CDP) that unifies customer data from multiple sources into a single 360-degree view. The MB-260 certification validates skills in data ingestion, unification, enrichment, and actionable insights generation.

Learning Objectives

1. Ingest and unify data — connect data sources, map fields, configure match rules, and merge customer profiles
2. Enrich and extend profiles — add enrichment data from Microsoft and third-party providers, configure relationships
3. Create segments and measures — build dynamic segments, define business measures, and create calculated metrics
4. Implement predictions — configure churn prediction, customer lifetime value, and product recommendation models

Who Should Attend

The MB-260T00 is for data analysts, CRM consultants, and marketing technologists implementing customer data platforms.

Frequently Asked Questions

What is Customer Insights - Data?

Customer Insights - Data is Microsoft's CDP that ingests customer data from multiple systems, unifies it into comprehensive profiles, enriches with AI, and enables segmentation and predictive analytics for personalized customer experiences.