MB-220T00: Dynamics 365 Customer Insights - Journeys

The MB-220T00: Dynamics 365 Customer Insights - Journeys course trains marketing professionals to create personalized customer journeys using Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing). This 32-hour course covers customer journey orchestration, email marketing, event management, lead scoring, segments, and real-time marketing with AI-driven personalization. Esamatic srl, a Microsoft Learning Partner in Milan, delivers this course with Microsoft Certified Trainers.

• MB-220 Certification: preparation for the Dynamics 365 Customer Insights - Journeys Functional Consultant Associate exam
• Customer Journeys: orchestrate multi-channel journeys with triggers, conditions, and actions
• Email Marketing: design templates, personalize content, and manage consent
• Segments and Lead Scoring: create segments, define scoring models, and qualify leads
• Events: manage event registration, sessions, speakers, and webinars

Course Overview: MB-220T00

Dynamics 365 Customer Insights - Journeys enables marketers to create personalized, multi-channel customer experiences that drive engagement and revenue. The MB-220 certification validates skills in configuring customer journeys, email campaigns, events, and marketing automation.

Learning Objectives

1. Configure the application — set up organization settings, compliance, brand profiles, and manage marketing assets
2. Create customer journeys — design trigger-based and segment-based journeys across email, SMS, and push notifications
3. Manage email marketing — build email templates, implement personalization, configure consent management, and analyze campaign results
4. Implement segments and scoring — create dynamic segments, configure lead scoring models, and manage lead qualification

Who Should Attend

The MB-220T00 is for marketing functional consultants, marketing managers, and CRM implementers configuring Dynamics 365 marketing solutions.

Frequently Asked Questions

What is Dynamics 365 Customer Insights - Journeys?

Formerly Dynamics 365 Marketing, Customer Insights - Journeys is Microsoft's marketing automation platform for creating personalized multi-channel customer journeys, managing events, running email campaigns, and scoring leads with AI-driven insights.